Page 16 - Waypoint Bank

Why you should be engaged

Direct impact

• Your job
• your income

• your self-interest (value of bank/stock)
• your sanity

Government huge impact

• Lawmakers know issues a mile wide, an inch deep

• They welcome input – you are the expert
• Their decisions depend on relationships – depend on advice they get
from trusted advisors

• Build relationships so you are a trusted resource from whom public
officials will seek advice on financial matters
Indirect impact

• Customers

• Economic vitality of community

How to get engaged

With public officials directly

• Candidate’s campaign – start of relationship
• Campaign – contribute $$, input on issues, Finance Chair, contact
others for them, public endorsement, fundraiser (money is critical)

• PAC donations

Indirectly via Associations – like CBA

• Calls/meetings – timely, brief, clear message, anecdotes

• Fundraisers & PAC contribution, Friends of Traditional Banking

Post-election meeting – not to ask for anything but to cement relationship,
offer help and become the expert he/she calls