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• Jackson Hewitt and

• Other tax return preparation services

They are already operating with larger client based, more finances and marketing strategy. They are
considered competitors because some of them are key players in the market already as they have gained

more recognition over time. However, we are not deterred by this as we are compelled from the

competitive edge OneSource VIP Services holds over them in the market which exist in three ways.
First, through its comprehensive marketing approach it maintains high visibility within the local area.

Second, the company will prioritize the use of friendly and professional methods of communication with
its clients. Third, OneSource VIP Services will leverage its marketing reach coupled with being a known

and reputable company within the community.

OneSource VIP Services’ services also encompass affordability with the use of latest and modern

technology to efficiently prepare tax return for its clients. It is without a shadow of a doubt that word-

of-mouth recommendations will also be generated from our quality services, therefore attracting more
customers.

However, we are determined to maintain a level of service standard and keep portraying our company
as the best Provider of tax preparation services in Madison County & Saint Clair County, IL and its

environment. We will also flow with market trend, stay up-to-date, and implement these new trends so
as to keep abreast of the latest development and improve our services on all fronts in the industry.

5 SWOT ANALYSIS

The SWOT analysis includes the Strength and Weakness possessed by OneSource VIP Services and

the Opportunities and Threat we face as challenges as we go into day-to-day activities and business
operations.
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not
share its contents or ideas with third parties without the express written consent of the plan author.

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