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• Hiring a quality staff involves more than just putting out a job posting.

• High cost of software and other gadgets needed to set up the business.

• LARGER INDUSTRY GIANTS REPRESENT SIGNIFICANT COMPETITION, PROVIDING INCENTIVES THAT

SMALLER COMPANIES SIMPLY DO NOT HAVE THE MEANS TO OFFER

• Failing to recognize the company as a trusted service provider that will safeguard their financial
information.

6 MARKETING & SALES

6.1 STRATEGY AND IMPLEMENTATION

A close study of the industry suggests that the market has become much more competitive over the last
decade due to increased entry into the Market. One has to be highly creative with a good market approach

that is customer-centric and be proactive if any business desire to survive growing in this industry.

OneSource VIP Services’ strategy consolidates its excellent customer service, exceeds customers'

expectations when provided with the needed service, and has a competitive pricing structure. Some of

the strategies include: website, social media, email, advertisements in local community newsletters, and
talking directly to friends and neighbors. OneSource VIP Services also leverages marketing

opportunities with TIWANA (the founder) having over 10 years’ experience in marketing & advertising.

OneSource VIP Services will use the following marketing tactics to reach its target market with its

services:

• Establishing three new locations in Madison & Saint Clair County, IL

• Providing a sub-leasing website database and matching service

• Offering financial education & debt management courses on a sliding fee scale

The goal of OneSource VIP Services is to be able to retain and acquire new clients through these
offerings. The three new offices will allow the firm to expand its market exposure to include all of

Madison & Saint Clair County IL, increasing its total exposure from about 15,000 households to nearly
523,000 across both counties. It is worthy of note that without having adequate capital, no matter the

strategy and planning, implementation may be very difficult. Therefore, funds will be sourced for from

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not
share its contents or ideas with third parties without the express written consent of the plan author.

WWW.ONESOURCEVIPSERVICES.COM