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8.3 PROFIT AND LOSS

The below table is the profit and loss projection for the first five business years. The sales are seen to

increase each year, causing a considerable increase in the net profit too.

Year 1 Year 2 Year 3 Year 4 Year 5
$ $ $ $ $

Sales

Total Sales 165,000 240,000 312,000 405,600 527,280

Total Cost of Sales 0 0 0 0 0

Gross Margin
165,000 240,000 312,000 405,600 527,280
Gross Margin % 100% 100% 100% 100% 100%

Operating Expenses
Rent
25,200 27,720 30,492 33,541 36,895
Phone
3,600 3,960 4,356 4,792 5,271
Advertising
54,000 59,400 65,340 71,874 79,061
Office Supplies
9,000 9,900 10,890 11,979 13,177
Insurance
21,600 23,760 26,136 28,750 31,625
Utilities
1,200 1,320 1,452 1,597 1,757
Other Expenses
1,000 1,100 1,210 1,331 1,464
Total Operating Expenses 115,600 127,160 139,876 153,864 169,250

Operating Income
49,400 112,840 172,124 251,736 358,030
Operating Margin 30% 47% 55% 62% 68%

EBITDA
49,400 112,840 172,124 251,736 358,030
Depreciation & 0 0 0 0 0
Amortization
Interest Expense 0 0 0 0 0
Tax Incurred

3,088 7,053 10,758 15,734 22,377

Net Profit 46,313 105,788 161,366 236,003 335,653
Net Profit/Sales % 28% 44% 52% 58% 64%
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not
share its contents or ideas with third parties without the express written consent of the plan author.

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