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TABLE OF CONTENTS

1 BUSINESS OVERVIEW ...................................................................................................................................................... 3
1.1 Executive Summary .............................................................................................................................................. 4
1.2 Business Model ..................................................................................................................................................... 5
1.3 Mission Statement ................................................................................................................................................. 5
1.4 Goals and objective ............................................................................................................................................... 6
1.4.1 Our Goals.......................................................................................................................................................... 6
1.4.2 Our Objectives ................................................................................................................................................... 6
1.5 Success Factors ..................................................................................................................................................... 6
1.6 Core Values .......................................................................................................................................................... 7

2 COMPANY OVERVIEW .................................................................................................................................................... 9
2.1 Company Summary .............................................................................................................................................. 9
2.2 Company history ................................................................................................................................................... 9
2.3 Company’s Commitment ..................................................................................................................................... 10
2.4 What Drives Us ................................................................................................................................................... 10
2.5 Ownership/Legal Entity ....................................................................................................................................... 11
2.6 Customer Management ........................................................................................................................................ 11
2.7 Company Description .......................................................................................................................................... 11

3 PRODUCT & SERVICES ................................................................................................................................................. 12
Service Description ......................................................................................................................................................... 12

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4.1 Market Analysis Summary ................................................................................................................................... 13
4.1.1 Global Tax Preparation Services Market to Reach US$13.9 Billion by the Year 2027 .............................................. 13
4.1.2 Other Tax Return Preparation Services Segment Corners a 15% Share in 2020 ....................................................... 14
4.1.3 Select Players .................................................................................................................................................. 14
4.2 Market Segmentation .......................................................................................................................................... 15
4.3 Competitor’s Analysis ......................................................................................................................................... 15

5 SWOT ANALYSIS ............................................................................................................................................................ 16

• LARGER INDUSTRY GIANTS REPRESENT SIGNIFICANT COMPETITION, PROVIDING INCENTIVES THAT
SMALLER COMPANIES SIMPLY DO NOT HAVE THE MEANS TO OFFER ....................................................................... 18

6 MARKETING & SALES .................................................................................................................................................. 18
6.1 Strategy and Implementation ............................................................................................................................... 18
6.2 Marketing Summary ........................................................................................................................................... 19
6.3 Pricing Strategy .................................................................................................................................................. 19
6.4 Sales Strategy ..................................................................................................................................................... 19

7 ORGANIZATION AND MANAGEMENT ....................................................................................................................... 20
7.1 Organizational Structure ..................................................................................................................................... 20
7.2 Leadership and Management Team ...................................................................................................................... 20

8 FINANCIAL PLAN ........................................................................................................................................................... 20
8.1 Startup Analysis ................................................................................................................................................. 21
8.1.1 Important Assumptions ..................................................................................................................................... 21
8.2 Financial Overview ............................................................................................................................................. 22
8.3 Profit And Loss ................................................................................................................................................... 23
8.4 Cashflow Statement ............................................................................................................................................. 25
8.5 Balance Sheet ..................................................................................................................................................... 27
8.6 Break-Even Analysis ........................................................................................................................................... 28

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not
share its contents or ideas with third parties without the express written consent of the plan author.

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