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Digital Transformations ‡æ◊ËÕ™’«‘μ∑’Ë¥’¢÷Èπ*

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Digital is not thing that you can buy and plug into the Organization

祑®‘∑—≈‰¡à„™à·§à°“√´◊ÈÕ√–∫∫ ·≈â«π”¡“μ‘¥μ—ÈßÀ√◊Õ‡ ’¬∫ª≈—Í° ·≈â«„™â‰¥â‡≈¬é

Devenport & Westerman, Harvard Business Review

Digital Transformations °—∫°“√∑”ß“π¬ÿ§„À¡à

Digital Transformations ‡ªìπ°√–∫«π°“√∑’ËμâÕߥ”‡π‘π°“√Õ¬à“ßμàÕ‡π◊ËÕß
´÷ËßμâÕß¡’°“√∫Ÿ√≥“°“√ ç§πé (People) ç‡∑§‚π‚≈¬’é (Technology) ·≈–°√–∫«π°“√∑”ß“π

(Business Process) ‡¢â“¥â«¬°—π ‡æ◊ËÕμÕ∫ πÕߧ«“¡μâÕß°“√¢ÕߺŸâ√—∫∫√‘°“√Õ¬à“ß¡’

ª√– ‘∑∏‘º≈ ‚¥¬‡√‘Ë¡®“°Õߧå°√μâÕß¡’«‘ —¬∑—»πå æ—π∏°‘®·≈–¬ÿ∑∏»“ μ√契®‘∑—≈∑’Ë™—¥‡®π
¡’«—≤π∏√√¡°“√∑”ß“π∑’Ë„À⧫“¡ ”§—≠¢Õß°“√§‘¥·∫∫¥‘®‘∑—≈ (Thinking Digitally) ·≈–

‡ªî¥„®√—∫°“√‡ª≈’ˬπ·ª≈ß ‡æ◊ËÕ π—∫ πÿπ„À⇰‘¥ Digital Transformations ¡’‚§√ß √â“ß

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àߺà“𧫓¡§‘¥ (Flow of Ideas) ®“°∫π≈ß≈à“ß ®“°≈à“ߢ÷Èπ∫π‰¥âßà“¬·≈–¡’°≈¬ÿ∑∏å°“√„Àâ

∫√‘°“√ª√–™“™π·≈–°“√ ◊ËÕ “√ Õ¥§≈âÕ߉ª°—∫‡ªÑ“À¡“¬°“√æ—≤π“ Ÿà¥‘®‘∑—≈ ´÷ËßÕ“®∂◊Õ‰¥â«à“

* °“√∫√√¬“¬æ‘‡»… ‡¡◊ËÕ«—π՗ߧ“√∑’Ë ı¡’π“§¡ ÚıˆÚ ≥ ÀâÕß ¡ÿ¥»Ÿπ¬å«‘∑¬∫√‘°“√»“≈¬ÿμ‘∏√√¡‡©≈‘¡æ√–‡°’¬√μ‘
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