Page 2 - Yas_Guidelines-1
P. 2
Yas Links ~ Brand Guidelines
Contents
Introduction 3 Basic Elements ~ Typography 18
Brand Spirit Chart 4 Typography 19
Typographic Style 20
Basic Elements ~ Brandmark 5 Tone of Voice 21
Primary Brandmark 6
Brandmark Elements 7 Basic Elements ~ Photography 22
Brandmark Artworks 8 Photographic Style ~ Summary 23
Primary Brandmark ~ Clear Space & Minimum Size 9
Brandmark Icon ~ Clear Space & Minimum Size 10 Basic Elements ~ Look & Feel Applications 24~67
Brandmark ~ Alignment 11
Wordmark ~ Clear Space & Minimum Size 12 Contact Details 68
Brandmark ~ Special Use & Clear Space 13
Brandmark ~ Misuses 14
Brandmark ~ Special Usage 15
Basic Elements ~ Colour Palette 16
Colour Palette & Usage 17
2
