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Yas Links ~ Brand Guidelines
Brand Spirit Chart

This is our Brand Spirit Chart. The Brand Spirit Chart
is an integral part of the Yas Links brand. In essence it
becomes the brands ‘DNA’. The Yas Links brand was
created by formulating this Brand Spirit Chart, and has
dictated the look and feel of the identity and applications
that followed.

The spirit of the brand must be kept intact so that the
brand has consistency across all areas.

Personality: Sean Connery – Worldly / Rooted
Aroma: Rich Red Wine – Invigorating / Evoking
Sonic: Vivaldi’s 4 Seasons – Laid back / Evolving
Touch: White Pillow – Crisp / Fresh
Drink: Whisky – Stimulating / Mature
Activity: Exploring – Discovering / Adventurous
Architecture: Milau Bridge – Supporting / Stylish
Object: Leather Cover Book – Memory / Knowledge
Animal: Bird in Flight – Free / Controlled
Transportation: Sailing – Skillful / Challenging

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