Page 8 - Yas_Guidelines-1

Yas Links ~ Brand Guidelines
Brandmark Artworks

Brandmarks Solid Coated Brandmark Uncoated Brandmark Metallic Coated Brandmark
Pantone 411 C Pantone 412 U Pantone 8424 C
Here are the Yas Links brandmark colours. Brown is
the primary brandmark colour. There are a variety
of options, which vary from flat solid colour, to metallic
colours which offer more depth of colour and shine.

In addition there is a black version and a white version
which can be used on dark background colours
or images which have enough standout to see the
brandmark clearly.

Full list of artworks below:

Coated Pantone 411- for printing on coated paper when you cannot
use the metallic pantone
Black & White (BW) Black & White (BW)
Uncoated Pantone 412 - for printing on uncoated paper when you
cannot use the metallic pantone Positive Version Negative Version
Metallic Pantone 8424 - for printing wherever possible - brochures
CMYK - This identity is to be used whenever it is not possible to print
with a spot colour (pantone) - digital applications, flags, magazine
adverts, billboards
Black & White (BW) - Positive, this is for use on applications where
it is not possible to print the identity in colour, i.e.. fax form
Black & White (BW) - Negative, this is the white out version, to be
used when the identity is placed over a dark background
Special Use - This identity has been adjusted specifically for
embroidery, embossing and foiling, as this identity has been adapted
special care should be taken to avoid it being used for printing.

Indicates Continuous background 8