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Yas Links ~ Brand Guidelines
Typographic Style
1. Single column centred layout 2. Editorial & marketing layout 3. Movement
When it is neccessery to use an editorial/ Marketing To embody the Links Golf theme, the typography aims
Where possible do not overload the page with text and style layout for promotional purposes then body to visualise the force of the wind, using Baskerville No.2
centre the type in the documnet where possible. For copy must be left aligned and in Baskerville Regular. BT Italic in various type sizes. The alignment of each
brochures keep a centred alignment and try not to use Headlines, captions & quotes should be set in Baskerville line is randomized to create a feeling of movement.
multiple columns. Headlines should be in Baskerville No.2 BT Italic. (Example shown below)
No.2 BT Italic whislt the body copy should be set in
Baskerville Regular. (Example shown below)
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