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Yas Links ~ Brand Guidelines
Colour Palette & Usage

Colours Earthy natural hues

The colour palette is influenced directly from the colours
of the natural landscape of the region, with its rugged
desert landscape, including natural warm hues from the
soil and desert sand. This provides the brand with a
subtle yet sophisticated neutral palette. The green hues
from the course and the beautiful blue sky and water,
will have their colour brought through in the imagery.

Printing Brown

The brown colour is only for type and the brandmark,
it can be used as full bleed but should only rerpresent
10% - 20% of all collateral material.

Printing Cream background

When it is not possible to print on Fedrigoni Splendorgel
Avorio (coated cream paper) or the Mowhawk Via
Vellum Cream White (uncoated cream paper) it will be
necessary to print the colour to match.

Please ensure that when printing the cream pantone Colour References Pantone 411 C Pantone 7499 C
(7499) or the CMYK as a background full bleed colour, c55 m60 y60 k35 c0 m4 y27 k0
that it is intended to match the Fedrigoni Splendorgel
Avorio paper The correct match relies on the quality r94 g79 b74 r255 g240 b195
and ability of the print house. The Avorio paper will web 5e4f4a web fff0c3
not change in tonality, making it a good colour guide.

Note that the printer will have to use the 7499 and adapt
it if necessary to match the Avoria paper, as 7499 is the
closest match but is no exact. Therefore it is imperitive
that the printer is experiecned in this area.

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