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Non-Profi t Org.
                                                                                                            U.S. Postage
                                                                                                              PAID
                                                                                                            Milwaukee, WI
                                                                                                            Permit #3808








        2110 Main Street
          PO Box 128
     Cross Plains, WI 53528


























      TRAIL terminus




       A Deal for Trail Enthusiasts

       ELIZABETH GANSER

       At Fontana Sports, owners (John and Judith Hutchinson and daughter,   travel, Nordic walking, and climbing. We hope you’ll stop in and see
       Elizabeth Ganser), as well as staff, have a love for the outdoors   why we’ve been Wisconsin’s local outdoor shop since 1949!
       with a passion for protecting the environment. We are constantly
       working to educate and equip customers with quality products for   Through April 15th, 20% of any purchase made by friends and
       their next adventures so they too can enjoy the outdoors, and in   fans of the Ice Age Trail will be donated to the Ice Age Trail Alliance.
                                                                 Use code IATA20. Visit us at our downtown Madison location
       turn, understand why it’s so important to protect our lands. For
       those reasons, Fontana Sports uses outdoor retail as a platform to   (216 N. Henry Street) or online at FontanaSports.com.
       encourage outdoor recreation and environmental stewardship.
       One of the organizations we enjoy working closely with is the Ice Age
       Trail Alliance. Fontana Sports puts on two trail runs a year (Headlamp
       Hustle and Wisconsin Fall Colors Run) which benefi t the Alliance as
       well as sponsor the Dane County Chapter’s June Hike-A-Thon. We
       also carry the Ice Age Trail Alliance Guidebook, Atlas, and apparel,
       helping connect silent sports afi cionados with the Ice Age Trail.
       John Hutchinson, Fontana Sports President is also on the Alliance’s     Visit Fontana Sports at
       Board of Directors. As a family and a corporation, we believe in the
       Alliance’s mission and the importance of having the Ice Age National   216. N. Henry Street in Madison
       Scenic Trail in our state.                                         or online at fontanasports.com
       Fontana Sports is a locally owned, family-operated Madison-based       and use code IATA20.
       specialty outdoor retailer with more than seven decades of experience   20% of your total purchase
       in Wisconsin. We provide outdoor clothing and equipment from quality
       brands such as Patagonia, The North Face, and Smartwool for a host   will go to the Ice Age Trail Alliance.
       of activities – including cross country skiing, snowshoeing, camping,
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