Page 28 - News_Speech-Nation

TOPIC 06 비판 받는 파워 블로거
Internet users

Protest Power bloggers

1인 미디어의 대표 주자로 블로그가 인기를 끌면서 파워 블로거의 영향력도 막강해졌는데요. 기업들의
바이럴 마케팅에 상업적으로 이용되면서 비난을 받게 된 한 파워 블로거의 사례에 대해 알아 봅시다.

Pre-study Babyrose was one of South Korea’s top power
bloggers. She talked about cooking, shared recipes, and
뉴스 내용을 잘 듣고,
따라 읽어 보세요. reviewed products on her blog. She also held group
shopping events. More than 50,000 people visited her
뉴스 듣기
blog daily. But now, Babyrose is under attack.
Angry readers say the blogger tricked them into
buying a harmful product. More than 3,000 people
bought an ozone sterilizer from one of Babyrose’s
group shopping events for 360,000 won, or $305. The
item was supposed to kill bacteria. However, the Korea
Agency for Technology and Standards said the sterilizer
could harm people’s health.

•review 비평하다, 검토하다
•hold group shopping events
공동 구매 행사를 열다
•be under attack 공격을 받다
•trick sb into ~ing
~가 …하도록 속이다
(= deceive sb into ~ing)
•ozone sterilizer 오존 살균기
•be supposed to do
~하기로 되어 있다
•harm one’s health
건강을 해치다