Page 28 - Speaking_Expert_Business_Economy

Point 우아, 한류 바람이 저 멀리 중동까지 퍼졌을 줄이야~ 주부들은 한국 드라마
6 in Egypt 발 해야겠네요.

UNIT The Korean Wave 에 열광하고, 젊은이들은 한국 축구에 빠져있고, 한국 자동차도 인기 폭발! 그렇지만
경제와 외교에 비해 문화 교류에 대한 우리나라의 노력은 불충분하다고 하니, 더욱 분

중동에 부는 뜨거운 한류 바람
Part 1 Part 2
Topic Discussion General Discussion
Culture exchange

1. Can you describe what the “Korean 1. Have you ever been to Middle Eastern
Wave” is like in Egypt? countries or do you want to visit there
some day?

Read & Discuss 2. How do you feel knowing about the 2. Are you interested in cultures of foreign

When people talk about the “Korean Wave.” we usually think of
Korea’s growing popularity in China, Japan or Southeast Asia. But the “Korean “Korean Wave” in Egypt? countries? What countries are they?
Wave” has now expanded to the Middle East. In a big supermarket in Cairo, Egyptian
housewives can be found conversing with Asian women standing in the cashier’s
line. “Are you Korean?” “I loved the TV series Autumn in My Heart (가을동화) and Winter

Sonata (겨울연가). ” “I never knew Korea was so beautiful.” 3. What do you know about Egypt’s 3. What countries do you feel are closer to
Young people in Egypt give their thumbs up to Korea because of Korean soccer. When culture and history? Korea than other countries? And why?
Kuwait lost 4-0 to Korea, it was a great shock to Egyptians, where soccer is the most
popular sport.
Korean products are also popular in much of the Middle East. Korean cars fill the
streets, and the only complaint people have about Korean cars is that they have to

wait a few months to buy one. Korean mobile phones and home appliances are in big 4. What do you think you have to do to 4. Korea has a lot in common with China
demand, as well. raise the recognition of Korea in Egypt? and Japan in their cultures. What are
But not everyone in the Middle East is crazy about Korea. A professor of politics at the things in common and what are the
differences among them?
Cairo American University points out that although Korean products are everywhere,
many Middle Eastern people know very little about Korea. This is because Korea’s
efforts at cultural exchange have been insufficient compared to its drive for economic
success. Therefore, we must not forget the fact that cultural exchange is just as
important as economic trade and diplomacy.

32 Speaking EX Business & Economy 33

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