Page 16 - Exam-3rd-2023-Mar
P. 16

No . 25


            US Adults’ Attitudes to Media Ads (surveyed in 2022)


        “How do you feel about advertisements on each of the following?”







































    The above graph shows the US adults’ attitudes to media

    ads, based on a survey in 2022. ① In all the mediums surveyed,

    the percentages of respondents who enjoy or love media ads are

    higher than those of respondents who don’t enjoy or hate media

    ads.  ②   As  for  those  who  are  indifferent  to  media  ads,  their


    percentages  are  the  lowest  in  every  medium  except  for  print

    mediums.  ③ For respondents who don’t enjoy or hate media

    ads, their percentage in social media platforms is the highest,

    while  that  in  websites  the  lowest.                               ④   The  percentage  of

    respondents who are indifferent to media ads in websites is the

    same as that of those who have the same attitude to media ads


    in social media platforms. ⑤ In print mediums, the percentage

    of respondents who are indifferent to media ads is more than

    twice that of those who don’t enjoy or hate media ads.
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