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31 Weekday evenings between five and six o’clock were known as “the
children’s hour” on radio. While dinner was being prepared, kids sat glued to
the radio listening to a parade of suspenseful fifteen-minute radio serials,
one after another. Many of these shows had kids as their main characters or
as assistants to the adult hero. Jack Armstrong, the All-American Boy told the
story of a brainy, brawny teenage athlete who plunged headlong into thrilling
adventures all over the world with his friends Betty and Billy Fairfield, and
their wise and witty Uncle Jim. Introduced in 1933 and broadcast regularly
until 1951, this was one of the longest-running programs aimed at kids.
32 Westerns were as popular on the radio as
they were on movie screens. The Lone
Ranger, also introduced in 1933, was heard in
at least twenty million homes, and the words
“Hi-yo, Silver! Away!” shouted by the Lone
Ranger as he mounted his Arabian stallion,
Silver, were familiar to every kid in America.
Parents liked the show because the Lone
Ranger spoke perfect English and never shot
to kill, although the outlaws he fought
sometimes killed each other. He drew his
pistols only in self-defense or to protect
another’s life, and when he did shoot, he fired Clayton Moore in character as the Lone
silver bullets. He appeared in a radio serial, a Ranger. Moore was the best known
movie serial, in feature-length films, in a of several actors who played the role on
1950s television series, and in comic books. radio, in films, and on television.
33 Captain Midnight, another popular radio
serial, followed the adventures of an undercover agent and airplane pilot who
was constantly battling the evil plots of Ivan Shark and his nasty daughter,
Fury. The captain was aided in his efforts by his teenage friends Joyce and
Chuck, who were members of his Secret Squadron. Young listeners could
join the Secret Squadron by sending in a dime and the label from a jar of
Ovaltine, one of the show’s sponsors. In return, they received a special
decoder badge, the Mystery Dial Code-O-Graph, which enabled them to
decode the secret message broadcast at the end of each episode. Captain
Midnight, which began in 1938, also moved to film and later to television.
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