Page 16 - St Maur marketing and social media thoughts.

Pimms - Bacardi - Malibu
Marketing is not always about reinventing the wheel but more often looking at our competitors and what they do to attract their target audience and then doing it better.
As perviously mentioned I believe the key to a long term sustainable marketing and social media strategy is positioning St Maur as an alternative to brands such as Pimms, Barcadi or Malibu. Drunk by all ages with friends at all occasions. Even a brief study of the advertising imagery used by these brands shows several common ideas. Sunshine, laughter, friendship, healthy people having fun. Looking at the images that follow I would suggest that you consider St Maur as a brand that can sit along side them and in turn our marketing and social media content is generally linked to them. By this I would suggest that while the history of the product and its story are important the imagery moving forward should now be focused upon the lifestyle.
There is in my opinion a balance to be reached between the business images ie the orchards, the workings of the estate, the process of making the product and in turn the community links and the lifestyle aspirational images of the final product being enjoyed. As such the marketing should I feel shift its focus a little from being the people behind the brand to the people producing and enjoying the brand. I am not suggesting that we no longer use images of William and Kelcey in the marketing but instead have you in a more dynamic hands on role ie driving tractors during the harvest etc.
I would also suggest a move away from the awards focus as well as while these are without doubt important and should be celebrated I would question how valuable they are to sales.
Written by Jeremy Pascoe @ Walking Gun Photography