Page 15 - Field Sports Concierge marketing and social media thoughts 10:2:24

Encouraging Likes
Here are a few tips for acquiring more likes on Facebook:
• Choose the right page name, ie, your trading name (or as close to it as possible);
• Fill your page with searchable information by using the right keywords;
• Fill out as much as possible of your profile;
• Aim to get people sharing your posts to increase your reach;
• Include a Facebook link or like icon on your website, newsletter or email signature;
• Build Facebook into any offline marketing activities, e.g. logos on stickers, receipts;
• Cross-promote by adding Facebook links on sites such as Twitter and Instagram;
• Invite your contacts to like your page (using the Facebook feature);
• Post valuable content that helps other photographers as well as potential
clients;
• Post frequently, consistently and at the right time;
• Host a Facebook contest, eg a ‘like-to-enter’ giveaway competition;
• Tag other relevant brands in your posts to attract a new audience;
• Engage with other users, particularly by answering any questions promptly;
• Pin popular posts to the top of your page to increase visibility;
• Embed a Facebook Post on your website or blog;
• Don’t be too ‘spammy’ - Facebook’s algorithm likes quality content that’s not too promotional;
• Use Facebook Ads to expand your reach, e.g. Page Like Ads;
• Run a live video event such as a photography webinar
All these tips and tricks are potentially helpful If you monitor the results, you should quickly be able to work out which ones offer an effective and value-for-money way to grow your audience
Engaging on Facebook
Facebook is more a community than a shop window, so you have to find ways of generating discussion and a ‘buzz’ about your content rather than merely posting a pretty picture that people will like.
Show your character, Social media is supposed to be social!;
• Ask questions, and use fill-in-the-blank posts;
• Use great pictures;
• Use Insights to analyse your most popular posts and find out why they’re successful;
• Provide behind-the-scenes footage;
• Stay specific and keep it short and snappy;
• Create or join a Facebook group;
• Add a call to action button, eg to contact you using Messenger or click through to your website; • Get to know your audience;
• Share your fans’ content;
• Use Facebook stories;
• Appreciate your followers by replying quickly (within four hours) to any comments;
Written by Jeremy Pascoe @ Walking Gun Photography for Chris House