Page 14 - Field Sports Concierge marketing and social media thoughts 10:2:24

Using this data, I can decide that I will reach the most followers if I post at 08:00am on a Sunday
Creating good social media habits.
I try to post every day during the shooting season. I do this by spending any free minutes creating draft posts on my phone or iPad to be posted as and when I want. By doing this I have at any particular point up to a dozen posts ready to go. I then simply schedule to post one every day at 6:00am either manually or using the schedule facility. Doing so gives me a degree of continuity and having studied my statistics I know that for my particular target audience posting first thing results in a greater level of engagement. This is an important factor and one we will discover for the Field Sports Concierge social media so as to maximise results.
A lot of this will feed back into out target market and in turn audience/customer and their own specific behaviour.
Building a Fanbase
The answer to that question is common sense: provide valuable and enjoyable content in an accessible format and target that to specific groups of your customers.
Building a fanbase organically will give you the most valuable audience. They will be more engaged, more frequent visitors and much more likely to come to one of your events or buy your products It may be harder to do than simply buy the following that you want, but what use do you have for 10,000 people from Istanbul or Mumbai who will never buy your product?
Part of the answer to growing your fanbase has to be in integrating your social media activities with your normal business practices. For instance, business cards used to have landline numbers and the address of your offices, but it’s far more useful to a lot of people now to see your Facebook page, I once met a couple in Africa with a couple of teenage daughters, and the first thing they asked me was, “What’s your Instagram account?” When my work was exhibited in Dallas recently at the Safari Club Expo my instagram following gained 400 new followers all from the USA and a quick look at their own instagram pages showed an eclectic mix of hunters in camo and tweed!
The point is that the primary contact point is changing, and you need to be ready to provide different groups with the various options they prefer. That might mean something as trivial as putting your Facebook URL on your business cards or asking people to ‘like’ your page after a promotional event. You could also go a step further and run a competition offering prizes to people who ‘share and like this page and tag three friends’ or even pay for an advert on Facebook. That alone might only generate one or two followers, but their followers, in turn, will see that so-and-so has followed Field Sports Concierge which in turn might add a few more.
Remember, Every little helps!
Written by Jeremy Pascoe @ Walking Gun Photography for Chris House