Page 12 - Field Sports Concierge marketing and social media thoughts 10:2:24

• Show behind-the-scenes images or footage of yourself
Remember that any of the images you choose can have text superimposed on it It’s easy to include a call to action, such as ‘Book your wedding photographer now’ or ‘Sign up and get your FREE ebook on wildlife photography’ Just don’t include too much text or other visual ‘clutter’. Try to find room for your logo if you don’t already use it as your profile picture.
It’s easy to experiment with different images. Just make sure you check them on your smartphone as well as your computer to ensure they appear correctly formatted You can also change your cover photo as often as you like.
Creating a Page Description
The description field box underneath your cover image on the right allows you to introduce yourself to your audience, but it is more likely to appear in Google search snippets than on the actual page itself Strange, but true! My current page description reads as follows: ‘Walking-Gun Photography
Photographer
International Field Sports, Lifestyle, Product and Equine Photography. Recording moments that matter, building brands & celebrating the country life.’
Your ‘About’ Section
The ‘About’ section is vital in that it gives you a great chance to define your business A lot of the Facebook ‘real estate’ is taken up with menus, images, Facebook adverts and lists, so there aren’t actually that many blocks of text visible.
People have to know what you do to understand your site and potentially order products or services from you, so this is the section where you have to stand out from the crowd. Upload one of your best photographs and accompany it with some snappy text to amaze your readership with your photo- graphic superpowers!
Posting
It’s no good having a Facebook page if you never actually post any content. How much and how often you post will have a significant impact on how many likes and followers you generate and how much engagement you get from them.
Sizing Your Photos for Facebook
There are an awful lot of different photo types and sizes on Facebook. The default sizes are often tweaked without notice, so it’s hard to give good advice here All I can say is that I’m a photographer, and I haven’t noticed any of my photos on Facebook looking ‘bad’ Some complain about the amount of compression, but for me, that’s just a positive It means that I don’t need to worry about sizing my images - I can simply upload them and rely on Face- book to make them work.
Written by Jeremy Pascoe @ Walking Gun Photography for Chris House