Page 11 - Field Sports Concierge marketing and social media thoughts 10:2:24

• There is no way to rotate your phone to show videos or photographs in full-screen mode (as you can on Facebook);
• You need over 10,000 followers before you can include clickable links in your posts;
• You need to convert your personal account to a business account before you get any
performance statistics, eg reach, views, engagement and likes;
• Switching from a business account to a personal account deletes all the statistical information
about your posts;
• You can’t easily link your Instagram posts to products on your website, eg to sell prints or books
(There is a way, but it took me months to set up, and I needed professional help!!)
These missing features would be of huge value to photographers, but I’m not expecting things to change any time soon
Facebook
Similarities behind Instagram and Facebook strategies (list)
Cover Image
Choosing a cover photo is far trickier than selecting a profile picture because of the panoramic aspect ratio and the fact that it displays in different sizes on computers and mobile devices
The cover image is a long, thin ‘banner’ that displays at 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on smart- phones. That means the common area is only 640 x 312 pixels, so you have to make sure all your important content stays within those boundaries How- ever, the overall size of the image should be 820 x 360 pixels (although advice varies, and the minimum dimensions are 400 pixels wide and 150 pixels tall).
Facebook will then crop it automatically when it’s shown on different devices. Over the years, Facebook has enhanced its functionality here and there It’s now possible to have either an image, a video or a slideshow of up to five imag- es. That gives you a lot of flexibility, but it’s still important to work out what you want that first impression to be. You have a few options:
• Drive sales or lead generation;
• Include user-generated content (UGC);
• Promote future events;
• Show off products, e.g. photographs;
Written by Jeremy Pascoe @ Walking Gun Photography for Chris House