Page 10 - Field Sports Concierge marketing and social media thoughts 10:2:24

Timeliness. How recently the content was published (Note that Instagram used to have a reverse- chronological feed, but ‘recency’ is now just one of many factors used);
Relationship. How connected you are to users such as friends and family based on how often you visit their accounts, tag them or comment on their posts
There are also three secondary criteria used:
Frequency. What posts you see will be tailored to how regularly you use Instagram and therefore, how long you have been away from your feed;
Following. The number of accounts you follow, ie the more accounts you follow, the fewer posts you’ll see from each - although you’ll still see more overall;
Usage. The more time you spend on Instagram, the more posts you’ll see.
Pros and Cons of Instagram for Field Sports Concierge
Instagram was set up as a photo-sharing app, and it’s become incredibly popular. It is a great place to show off your portfolio. It’s very easy to get started and has a very user-friendly interface The sheer numbers of users means that it’s possible to get hundreds of likes with any half-decent images. In short, it’s the go-to place for sharing photographs, and potential for businesses is enormous but it does have a few annoying limitations
Pros:
• Over a billion monthly active users (an eighth of the world’s population!);
• 200m users visiting at least one business profile every day;
• Over 25m business profiles on Instagram;
• Free access;
• Fastest growing social media site;
• 80% of users follow one or more companies;
• 72% of users have bought a product they first saw on Instagram;
• 75% of users visit a brand’s website after seeing a post.
Cons:
• Instagram can’t pull through any EXIF or IPTC data when you post, eg titles, captions;
• You can’t share pictures in 3:2 portrait format without cropping them - even though 3:2 is the
standard aspect ratio of DSLRs!;
Written by Jeremy Pascoe @ Walking Gun Photography for Chris House