Page 9 - Field Sports Concierge marketing and social media thoughts 10:2:24

• How many likes do their posts get?
• After you have set your goals and carried out the research, you can start to really build your social media presence
Instagram
Being a photographer Instagram is probably my most important social media platform and in terms of value to my sales pipeline is vital. My instagram page www.instagram.com/ walking.gun.photography currently has 20k followers although it is currently slightly less than it has been as I have recently removed some 2000 fake account followers presumably as my account was targeted by one of the Spam Bott companies and my page is one that the fake accounts would “follow”. This is a dull and rather boring process but something I do when I have time.
What is vitally Important is that I have built this following over the last 18 months through regular posting of high quality content that is relevant and current and targeted.
Some background stats for instagram.
• >1bn monthly active users in 2020 (likes, comments etc)
Instagram is a mobile app that allows you to share photos and videos In ex- change, its in-house algorithm provides you with a ‘home feed’ that tries to present you with the posts and video ‘stories’ that you’re most likely to enjoy The algorithm is based on three main factors:
Interest. How interested they think you’ll be in the content based on your past browsing history on Instagram;
Fieldsportsconcierge
250 posts. 512K followers
The Field Sports Concierge
Field Sports travel facilitators
The Field Sports Concierge is the UK’s premier bespoke sporting concierge service. We handle everything from arrival to departure to ensure you can concentrate on your day. www.sporting-concierge.com
Written by Jeremy Pascoe @ Walking Gun Photography for Chris House