Page 16 - Field Sports Concierge marketing and social media thoughts 10:2:24

• Have fun and make people laugh;
• Post quizzes and how-to guides;
• Use strong headlines (without resorting to clickbait) - five times as many people read headlines
as body text;
• Incorporate ‘power words’ such as ‘always’, ‘never’, emotional adjectives or words implying
exclusivity such as ‘secret’ or ‘new’;
• Make it personal by addressing your readers as ‘you’;
• Use listicles such as ‘10 Ways to drink Field Sports Concierge’;
• Boost your posts. Just click on the Boost Post button on any post and choose your target
audience, budget and duration before previewing it and then selecting a payment method The number of people reached depends on how much you spend, but the minimum is only £1 a day
A word of caution.......DO NOT just throw money at FaceBook adverts as it can get out of hand very quickly.
Marketing concept - Field Sports Concierge - the concierge service for every occasion
As we touched upon when we last talked I think there is a wonderful opportunity to create some really powerful lifestyle images of the bottle and put it in a number of scenarios that could widen the reach of the brand way beyond the shooting world and position it as a natural choice through out the year.
What I would like to propose is that I set up and shoot a few of the options so that you can see the core idea behind what I’m proposing and if that sits well with you all and is in line with your brand values we can look at rolling it out to the other options I have in mind.
The crux of the idea is that we create a series of lifestyle images showing the Field Sports Concierge in a number of locations. These images could then be used by you in the run up to these events through out the year. These used on your social media and potentially any focused advertising would show the brand to be focused, relevant and appropriate to the event in question and would give you some real options in terms of the future marketing of the brand to an widening target market.
By styling and creating an authentic image that looks natural and importantly real we can show Field Sports Concierge to be a real solution and one that is sure to increase the enjoyment of your clients day.
In time we could also look at expanding your services to other areas as well such as: Royal Ascot
Wimbledon
Glorious Goodwood
The Royal Window Show Cheltenham festival Badminton Horse trials
Written by Jeremy Pascoe @ Walking Gun Photography for Chris House