Page 3 - Field Sports Concierge marketing and social media thoughts 10:2:24

Please note that I have through out this report/proposal/play book referred to my own Instagram account which I have built over the last three years as I have probably made most of the mistakes detailed below but have more importantly learnt from them so as to be able to help you avoid making the same.
I have also asked questions and left space for you to write your own answers as this guide is a working document that should change and evolve over time. Moreover by writing down your thoughts and ideas as we work through it will help to clarify exactly what your looking to achieve and how this marketing plan can build to be a reference document and record for the brand in addition to being a guide as to what we/you should be doing.
Obviously through out this guide I will refer to “content” by which I’m referring to the images and stories your posting to your social media platforms. Please assume one simple truth........the imagery has to be amazing!
WEBSITE
With that in mind lets get started!
For the sake of this proposal lets look at the two main elements you will use to build and expand your new brand, a website and social media (Instagram, Facebook, Linked in).
As per our conversation on Friday the building of an effective, easy to sue and navigate website that portrays your business in a professional, high end business serving high end clients is very much the Face of your business.
I would anticipate designing a site that not only tells the story of the brand and its values but also showcases the various areas of your service/business including but not limited to: gun storage, driving, loading, coaching, cartridge and shooting supplies, bookings import licences and permits.
Through out this site the over all feeling is of a bespoke, exclusive luxury service. This is in part conveyed by the design and imagery used but also through the language used and the chosen
Written by Jeremy Pascoe @ Walking Gun Photography for Chris House