Page 5 - Field Sports Concierge marketing and social media thoughts 10:2:24
P. 5
exclusive your imagery will be natural, imagine Purdey leather boots with mud on or a Boss side by side with rain drops on the barrels.
Time scale
From agreement of the brief perimeters and the broad name to the supply of the first draft of the website including live copy will take 3 weeks. We will write the initial copy of all sections of the website as this is a more effective and timely way to proceed that to put the whole onus of writing copy on you.
Once the first draft has been supplied and your feedback taken on board we would aim to have your finished site up and running having been throughly tested within another 3 weeks. Proposed launch date would be the Easter weekend 30th March
SOCIAL MEDIA
Strategic Planning
As you explained to me on Friday you do not consider yourself to be overly technical in terms of social media. It would be true to say that most people play around with social media because it’s fun, sociable and easy to use. To use any (or all) of these platforms professionally needs a bit of thought, with than in mind I would like to ask you a few key questions: These questions will start you thinking about social media in terms of it being a marketing tool with the ultimate aim of building your business and gaining clients.
The Social Media plan that follows is a guide/crib sheet that you can use to better understand the social media side of things and how using it for business differs form using it for personal use.
What is your goal?
It may seem an obvious question but lets be specific. Our goal is to build the brand, its following and in turn generate sales but what else?
•
•
•
How do you want to get there?
This is possibly an easier answer that you thought. Its going to take time, focused effort and dedication from everyone involved in the marketing side of the business. While I realise this will add to everyones work load it may not be as daunting as it sounds as its more of a mind set that anything.
• •
How will you measure success?
Written by Jeremy Pascoe @ Walking Gun Photography for Chris House