Page 6 - Field Sports Concierge marketing and social media thoughts 10:2:24

We can measure success in a number of ways.
• Followers
• Engagement
• Level of interaction
• Sales •
How much time (and money) can you afford to spend?
Time and effort are relativity simple to answer as we all know how hectic our lives are already with work and home life commitments however ask your self this question.
Could you find 10 minutes every day to work on this?
If you can there is a great deal we can achieve. Simply by having the social media side of things in mind and being aware of it means your more likely to notice things that can be used to great effect. We all carry mobile phones which have cameras with us most of the time so it is not too much to take an image of the orchard every day as things change. Seeing the first buds of spring is the reason to celebrate. The everyday nurturing of the trees is a constant source of images. This not only goes for the management team but also for your staff who are out there every day. Encourage them to look for interesting things of interest, share them and give value to the work that goes onto the process.
Simply by doing this your 10 minutes a day has become considerably more.
Setting Goals and Expectations
What should your social media goals be?
The ultimate goal has to be financial. It’s tough to make money directly from social media, but you can still use it to generate sales of your products.
Generating ‘likes’, ‘followers’ or ‘subscribers’ is all very well and provides a nice little ego boost, but non-financial metrics don’t pay the bills.
An inevitable (and vital!) part of my being a ‘professional’ photographer is the ability to make money from it. You could spend thousands building your brand and never see a penny of income if you don’t do it right.
Goals should be SMART - Specific, Measurable, Attainable, Realistic and Timely.
“What gets measured gets done” That’s something I believe is very important whenever you set yourself a goal in life, If you make a New Year’s resolution to lose weight, for example, what would be the point if you never stepped on the scales? Every goal needs some measurement to assess progress.
Written by Jeremy Pascoe @ Walking Gun Photography for Chris House