Page 4 - Field Sports Concierge marketing and social media thoughts 10:2:24

typeface. Every aspect of the design of your site will be made to combine and complement the others so the overall feeling is that of your brand values.
Obviously the visual part of your site will be vital both in terms of brand image but also quality of brands featured and how they in turn represent you. As you can imagine Walking Gun Photography has an extensive library of high end images to draw upon assembled over the last 20 years in the field. Additional photography will be created as required and if necessary library images can be sourced subject to their relevance and quality fitting in with the rest of the imagery.
When we talked you mentioned that the brand new site built for Gittings Sporting had the look and feel of a long established high end company and had an air of sophistication that gave the brand a dependable established feel. A similar feeling objective would be created in your site so new clients felt inspired and reassured and existing clients felt a sense of comfortable familiarity with the brand and level of service that had already experienced from you.
Informative, easy to navigate and speed of use and the ability to complete certain procedures (application for import of shotgun/firearms permit) will make this site not only attractive and informative but will enable it to make logistics easier.
Wit regards to your brand name you mentioned when we talked that you currently did not have a specific name in mind. Considering what services you are providing choosing a name that reflects the brand would seem logical. With than in mind I had a brief look at names that may be suitable but also relevant and below are several that could work:
sporting-concierge.com sporting-concierge.co.uk fieldsportsconcierge.com fieldsportsconcierge.co.uk british-concierge.com british-concierge.co.uk are all available!
You will notice that the three mentioned above are all available as both .com and .co.uk This is in my opinion very important for several reasons. Firstly if you are focusing on the American market the use of the .com is preferred as it has a global association. Secondly by having both options it does not matter which one is used as one will divert to the other.
Of the options above both fieldsportsconcierge and british-concierge are very strong, one because it says exactly what you do and the other because there is something very quintessentially British about The British Concierge and the mystique that brings.
From the very first page the images used and the brands featured must be of the very highest quality, Purdy, Boss, H&H, Bently, Range Rover, Aston Martin, Schoffel, Churches, Brietling and so on. All of these brands have similarities both in terms of brand values matching yours but also in their total focus on precission and quality of finish be it the cut of a shooting suit or the fit of metal to wood on a bespoke gun. Our aim will be to feature these things in a way that seems normal, comfortable and natural. Unlike some very well known brands that appear to try too hard to be
Written by Jeremy Pascoe @ Walking Gun Photography for Chris House