Page 15 - Bittescombe Lodge Website Proposal

Section 8: Marketing and Communications Strategy
The website should serve as the cornerstone of a wider marketing strategy, presenting a consistent visual and editorial identity across digital and print channels. It must not only showcase the estate’s exceptional sporting and hospitality offering but also articulate Bittescombe’s distinct voice, one that blends tradition, integrity, and refinement with a sense of renewed independence and purpose. This marketing approach should position Bittescombe not merely as another country house offering shooting and fishing, but as a place with narrative depth, emotional resonance, and timeless appeal.
The first step is to recognise that Bittescombe’s reputation and aesthetic are already strong. What is needed now is alignment, a strategy that unites visual design, written tone, and brand placement into a coherent message. Competitor analysis shows that the most effective lodges, such as those promoted through Loyton Sporting, adopt a minimal but evocative online presence: restrained copy, cinematic photography, and seamless integration with targeted editorial features. Their success lies not in volume but in precision, knowing exactly who their audience is and speaking directly to them through every touchpoint.
For Bittescombe, the opportunity is greater. The estate’s story of evolution, moving beyond past associations and establishing its own path, offers a rich, authentic narrative that many modern sporting destinations lack. By embracing this narrative and positioning Bittescombe as a heritage estate reimagined for today’s discerning guest, the marketing strategy can simultaneously appeal to two complementary audiences: the passionate sportsman seeking excellence in the field and the refined traveller in search of rest, beauty, and wellbeing.
In developing this communication strategy, consistency will be key. Every platform, website, print, social, or PR, should express the same design codes: a muted, confident palette; elegant serif typography; and imagery that balances sport with atmosphere. The tone of voice should mirror the estate itself: warm, knowledgeable, and quietly assured. This alignment across mediums will not only build recognition but also trust, establishing Bittescombe as an estate that operates with integrity, attention to detail, and true hospitality.
Furthermore, marketing at this level must look beyond mere advertising to curation. Bittescombe should engage selectively, appearing only in environments that enhance its prestige. Partnerships with high-end lifestyle and sporting publications will provide visibility among the right audience while maintaining exclusivity. Rather than chasing numbers, the focus should be on quality, a smaller, more meaningful reach that reinforces the estate’s identity and cultivates long-term loyalty among guests and agents alike.
In short, this is not a campaign of reinvention but of refinement, taking what Bittescombe already does beautifully and communicating it with purpose and precision. Through a cohesive brand story, high-impact visuals, and measured digital presence, the estate can confidently reassert itself as one of the most desirable sporting destinations in the West Country.
Print & Advertising:
Bittescombe can re-enter high-end advertising environments with confidence. Matching print and online campaigns could include:
• The Field – Focused on sporting excellence, heritage, and hospitality.
• Country Life – Highlighting the estate as a complete rural destination.
• Tatler – Framing Bittescombe within luxury lifestyle and wellbeing contexts.
• Fieldsports Journal – Targeting discerning guns and agents.
These placements would use imagery and copy consistent with the new website, reinforcing a coherent message.
Walking Gun Field Sports Photography & More!