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ORGANIZATIONAL STRUCTURE 21
o Median age of African-Americans in 2015 was 33. About half of African-Americans
were millennials (26 percent) or younger (25 percent), while 21 percent were gen Xers
and another 21 percent were boomers. Their median age was 36 years, and their
most common age was 33, Pew says. The highest shares of Asians are millennials
(27 percent) and gen Xers (25 percent). This traditional 18–49 demo will become
increasingly Multicultural each year (Pew Research, “Biggest share of whites in the
U.S. are Boomers, but for minority groups it’s Millennials or younger,” 2016).
o 56 percent of “minorities” in 2015 were millennials or younger. Of the nation’s largest
Multicultural groups, Hispanics are the youngest. Their median age was 28, and their
most common age was eight (Pew Research, “Biggest share of whites in the U.S. are
Boomers, but for minority groups it’s Millennials or younger,” 2016).
These are just some of the reasons smart marketers are engaged in building their business
cases related to their brands and structuring their organizations in ways that best support
Multicultural marketing business strategies. In the words of Peter Drucker, “effi ciency is
doing things right; effectiveness is doing the right things.” We believe commitment to a
purposeful organizational structure is a way in which your brand can accomplish both.
In the words of Peter Drucker, “effi ciency is doing things
right; effectiveness is doing the right things.” We believe
commitment to a purposeful organizational structure is a
way in which your brand can accomplish both.
