Page 20 - Synchrony US Hispanic Market Playbook

STREAMING

Hispanic TV viewers are searching for content choices that authentically represent the
push and pull of their cultural experiences. Streaming services like Netflix have
released English and Spanish content to appeal to this audience. Not only are these
shows appealing to Hispanics, but also to the General Market.

 78% of US Hispanic households have a streaming service, compared to 74% of all
US households*.

 The top streaming services US Hispanics use on a monthly basis are Netflix
(81%), Disney+ (50%) and Amazon Prime Video (54%), over indexing total US in

Netflix (76%) and Disney+ (42%) usage*.

 At the onset of the pandemic, 70% of Hispanics indicated they increased
the amount of time they spent watching a streaming service, well above the
55% reported by non-Hispanics.

*https://www.nielsen.com/us/en/insights/report/2020/cultural-connectivity-transformed/

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