Page 16 - Synchrony US Hispanic Market Playbook
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RELATIONSHIP WITH TECHNOLOGY
Technology has become key to US Hispanics as a way to connect with family, extended
family, friends, peers, and even culture.
US Hispanics over-index the general population on all Internet-connected devices
except tablets.
Smartphones are the main device used. Today, 98% of US Hispanics own a
smartphone, compared to 93% in the general population, and have over-indexed on
ownership for several years.
Hispanics spend an average of over 30 hours per week on smartphones- more time
than they spend on any other device, including TV.
When compared to the total population, Hispanics spend almost 2 more hours per
week watching videos, streaming audio and social networking on their smartphones.
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