Page 13 - Synchrony US Hispanic Market Playbook

ALTERNATIVE PAYMENT METHODS
When looking at alternative payment methods used over the past 3 months, we see
that Hispanic adults were 26% more likely than average to use Apple Pay and 22%
more likely than average to use Google Pay. Research also indicates that 13% of
Hispanic HHLDs use Apple Pay compared to 10% of non-Hispanic HHLDs, and 14% of

Hispanic HHLDs use Google Pay compared to 6% of non-Hispanic HHLDs.

Sources: Nielsen Scarborough 2021, Claritas 2021

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