Page 9 - Synchrony US Hispanic Market Playbook

CONSUMER INSIGHTS AND

BEHAVIOR

Hispanics’ larger households, increasing buying power, and younger age represent
untapped revenue growth potential for an array of products and services, including
apparel, automotive, home improvement, technology, and banking.

A 2019 Forbes article points out that purchases, as a result, become more varied,
including more discretionary and even indulgent purchases. The fact that 20% of
Hispanics have incomes in the $100K+ range represents an opportunity for premium

and luxury brands and retailers as well.

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