Page 5 - Synchrony US Hispanic Market Playbook

THE US HISPANIC POPULATION TODAY

Today’s US Hispanic population totals 62.1 million people and makes up 18.7% of the
population, up 23% from 2010.

Contributed 51.1% of the total US growth between 2010 and 2020.

 This pace of growth outpaces the nation’s growth rate.

Hispanics are the youngest racial/ethnic group

 30.2% of Hispanics are under the age of 18. The median age is 30.

Growth came predominantly from young Hispanics but was observed across all
age groups

 Hispanics make up 25.7% of the population 18 and under, up from 23.1% in
2010.

Hispanics are an ethnic group, encompassing multiple races

 32.7% of Hispanics reported being of more than one race. Totaling 20.3 million
people, this is a 567% increase from 2010 when 6% of Hispanics reported being
multi-racial.

The number of people of Hispanic or Latino origin who identified as White
alone decreased by 52.9%, from 26.7 million in 2010 to 12.6 million in 2020.

While the increase is mostly due to improvements in the Census questionnaire,

the 2020 numbers by themselves reflect the racial diversity existing within the
Hispanic population in the US.

As added context, the fastest-growing racial or ethnic group in the United States is
people of Two or More Races, who are projected to grow some 200 percent by 2060.
The next fastest is the Asian population, which is projected to double, followed by
Hispanics whose population will nearly double within the next four decades, projected

to reach 111 million by 2060.

https://www.census.gov/library/stories/2021/08/improved-race-ethnicity-measures-reveal-united-states-population-much-more-
multiracial.html

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