Page 3 - Synchrony US Hispanic Market Playbook
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VII. THE PATH TO CONNECTION
a. Cultural Passion Points
i. Family
ii. Food
iii. Faith
iv. Sports
v. Music
b. The Role of Language & Assimilation
i. Embracing Cultural Duality
c. Values
d. Cultural Marketing Pillars
VIII. A LOOK AT THE FUTURE
a. Hispanic Millennials & Gen Z
IX. RELEVANT CATEGORIES
a. Health & Wellness/Pharmacy
b. Home Improvement
c. Retail – Home Décor & Apparel
d. Automotive
e. Digital Journey
X. FINAL THOUGHTS
XI. RESOURCES & CITED SOURCES
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