Page 2 - Synchrony US Hispanic Market Playbook
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TABLE OF CONTENTS
I. INTRODUCTION
II. U.S. HISPANIC POPULATION TODAY
a. U.S. Census
b. Demographics
c. Diversity
d. Education
III. CONSUMER INSIGHTS & BEHAVIOR
a. Financial Attitudes
b. Driving Economic Growth
c. Banking Habits
i. Alternative Paying Methods
ii. Financial Services & Investing
d. Home Ownership
IV. RELATIONSHIP WITH TECHNOLOGY
a. Online Customer Journey
V. MEDIA & SOCIAL MEDIA USE
a. TV/Broadcast
b. Streaming
c. Social Media & Influencers
VI. IMPACT OF RECENT EVENTS
a. Health
b. Employment
c. Hispanic-Owned Businesses
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