Page 2 - Synchrony US Hispanic Market Playbook
P. 2

TABLE OF CONTENTS



                I.     INTRODUCTION


                II.    U.S. HISPANIC POPULATION TODAY
                       a.  U.S. Census

                       b. Demographics
                       c.  Diversity
                       d. Education


                III.  CONSUMER INSIGHTS & BEHAVIOR

                       a.  Financial Attitudes
                       b. Driving Economic Growth
                       c.  Banking Habits
                               i.  Alternative Paying Methods
                              ii.  Financial Services & Investing

                       d. Home Ownership


                IV.  RELATIONSHIP WITH TECHNOLOGY
                       a.  Online Customer Journey

                V.     MEDIA & SOCIAL MEDIA USE

                       a.  TV/Broadcast
                       b. Streaming

                       c.  Social Media & Influencers

                VI.  IMPACT OF RECENT EVENTS

                       a.  Health
                       b. Employment
                       c.  Hispanic-Owned Businesses









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