Page 33 - Synchrony US Hispanic Market Playbook

88% say it is
71% of all important to them
Hispanics (and
that furture
75% of those generations of

18+) are speaking Hispanics living

Spanish at home in the U.S. be able
to speak Spanish

Many Hispanics raised by immigrant parents were purposefully not taught Spanish in
order to assimilate their children into the cultural norms of American society.
Hispanics who don’t speak Spanish are no less Hispanic than their fellow community
members who do.

https://www.pewresearch.org/fact-tank/2018/04/02/most-hispanic-parents-speak-spanish-to-their-children-but-this-is-less-the-case-in-
later-immigrant-generations/

33