Page 52 - Synchrony US Hispanic Market Playbook

RETAIL

HOME DÉCOR & APPAREL

U.S. Hispanic retail shoppers look for the convenience of researching and purchasing

from the comfort of their homes and the ability to shop in-store

 Since the pandemic, 63% of Hispanics want to be able to shop online with
speedy delivery services

Hispanic shoppers prefer to purchase from retailers that provide online purchasing,
speedy shipping, and/or cultural connection such as Amazon, Wal-Mart, Target, and
Macy's.

 Prior to shopping, nearly 1 in 3 Hispanic shoppers plan to use their smartphone
for ease of use when adding coupons to their online purchases for back-to-
school shopping for their children.

When examining consumer electronics stores, Hispanic HHLDs bought most of these
goods in the past year from Amazon, Walmart, and BestBuy.

Hispanics seek out exclusive offers, coupons, and discounts online via deal sites and
social media. When looking at internet sites visited/apps used in the past 30 days, we
see that Hispanics indexed highest for Craigslist, eBay, Coupons.com, Groupon and
RetailMeNot. This suggests that Hispanic consumers prefer to seek out exclusive offers,
coupons, and discounts online via bargain sites.

52