Page 55 - Synchrony US Hispanic Market Playbook
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AUTOMOTIVE
When looking at spending on auto products and services, Nielsen data indicates that
66% of the spending growth in auto parts, equipment, and accessories will come from
Hispanic HHLDs over the next 5 years, when this figure will exceed $1.25B. Most of the
shopping for auto products/services in the past 12 months was done at AutoZone. In
fact, Hispanics were 40% more likely than average to shop at AutoZone.
Sources: Nielsen Scarborough 2021, Claritas 2021, Claritas CSDx 2021
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