Page 62 - Synchrony US Hispanic Market Playbook

SOURCES

2020 U.S. Census

https://www.census.gov/library/stories/2021/08/improved-race-ethnicity-measures-reveal-united-
states-population-much-more-multiracial.html

Facts about U.S. Latinos for Hispanic Heritage Month | Pew Research Center

https://www.forbes.com/sites/pamdanziger/2019/10/09/why-retailers-need-to-think-big-about-
their-latino-customers/?sh=261b2d8d2b1b

https://blog.dol.gov/2021/09/15/hispanics-in-the-labor-force-5-facts

Thirty years of change: Consumer buying power is more diverse than ever (uga.edu)

hispanicstar.org

2019 FDIC Survey of Household Use of Banking and Financial Services

Nielsen Scarborough 2021

Claritas 2021

https://www.washingtonpost.com/business/2022/03/15/latino-homeownership-rate-rises/

U.S. Census Bureau. (2021, February 2). Current Population Survey/Housing Vacancy Survey

Goodman, L., and Zhu, J. (2021, January). Urban Institute. “The Future of Headship and
Homeownership.” Retrieved from
https://www.urban.org/sites/default/files/publication/103501/the-future-of-headship-and-
homeownership_0.pdf

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