Page 63 - Synchrony US Hispanic Market Playbook

Nielsen 2019 LatinX DIS Report

Digital Diversity: A Closer Look at US Hispanics | Facebook IQ | Facebook for Business

https://www.nielsen.com/us/en/insights/report/2020/cultural-connectivity-transformed/

https://www.nielsen.com/wp-content/uploads/sites/3/2019/09/nielsen-2019-latinx-DIS-report.pdf

https://www.cdc.gov/coronavirus/2019-ncov/covid-data/investigations-discovery/hospitalization-
death-by-race-ethnicity.html

McKinsey Report: “US Hispanic and Latino lives and livelihoods in the recovery from COVID-
19”. September 2020.

McKinsey Report: “US Hispanic and Latino lives and livelihoods in the recovery from COVID-
19”. September 2020.

Suzanne Gamboa, “Few Hispanic business owners got coronavirus relief loans, Latino survey finds,”
NBC News, April 24, 2020, nbcnews.com

McKinsey & Company SMB Survey, May 8–13, 2020

https://publicintegrity.org/health/coronavirus-and-inequality/map-covid-multigenerational-homes-
higher-risk/

USA Today: While Hispanic NFL fan Base expands, representation on the field, among players,
coaches still lagging; October 14, 2020

Passion For Sports: How Hispanics Are Driving The Sports Marketing Landscape (July, 2020)
https://www.forbes.com/sites/forbesagencycouncil/2020/07/31/passion-for-sports-how-hispanics-
are-driving-the-sports-marketing-landscape/?sh=5d8ca42c46ed

https://www.pewresearch.org/fact-tank/2018/04/02/most-hispanic-parents-speak-spanish-to-their-
children-but-this-is-less-the-case-in-later-immigrant-generations/

https://www.forbes.com/sites/isaacmizrahi/2019/05/20/hispanic-millennials-are-closer-to-the-
hispanic-culture-than-most-think/?sh=6d00365e6e63

https://www.mintel.com/blog/consumer-market-news/focusing-on-the-how-when-communicating-
with-us-hispanic-millennial-consumers

Claritas 2020 Hispanic Market Report.

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