Page 10 - OBID Business Plan 2024
P. 10

&              Promotion
                                  Marketing

















               To attract more visitors by better promotion & marketing, animating

                        the streets with events and encouraging longer dwell times.










                                                We plan to include projects such as:










                  Create                        Promotion                        Develop                                                      Support the
                  a clear                      of the large                   co-ordinated                    New events                       christmas
             brand narrative                    number of                      marketing                        to attract                    promotional
               and identity                                                  campaigns for                   residents and
                                              independent
              that captures                   businesses in                  specific target                   visitors to                     campaign
                                                                                                                                                  and
               the product                       the area                       customer                       stay longer                       events
                   offer                                                          types





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