Page 19 - OneFord_Brand_Design_System
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Design Principles
#1. #2.
Energized Strength
Trust Of Blue
Leverage our timeless brand Blue is foundational to our past
assets by activating them with and a springboard to our future.
a new and modern energy.
#3. #4.
Liberated Human
Movement Connection
Craft each touchpoint in a way Reflect and build on the deeply
that conveys the freedom of important role we play in the lives
movement. of people everywhere.
We use these principles to communicate our intent and
to guide internal teams and agencies on how to design for the Ford brand.
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