Page 17 - OneFord_Brand_Design_System
P. 17

Ford Oval                                                  Ford Signature

            Use where trust matters most.                                  For moments when we engage.

           Where you need a symbol of our                                          In a conversation,
            deeply held values and beliefs.                                     an experience, a story.

               A seal of authenticity and                                        Each time we open a
               permanence that signals.                                   door to create a new connection.


                                                                                 Our personal sign-off.
                 “We act with integrity.”

                “We stand behind this.”





















                        Ford
                        Blue




                       Ford Blue                                                     Ford Initial
                    More than a color.                                     A symbol of inspired ingenuity.

            It represents a century of hard                             World changing ideas brought about
          earned trust, loyalty and strength.                               by a spirit of experimentation.

            Inspired by Clara, Ford Blue has                                    We will use this symbol
                 stood the test of time.                                   to highlight our forward-looking
                                                                                     determination.
          Inseparable from who we are and
                   what we stand for.                                   To find new ways to make life better.








                                                             17
   12   13   14   15   16   17   18   19   20   21   22