Page 12 - OneFord_Brand_Design_System
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The Ford brand’s
distinctive assets
demonstrate top-tier
performance.
They deliver optimal branding power when
used consistently and correctly.
100
DANGER:
Highly likely to evoke competitors.
90
80
70
IMPLICIT ASSOCIATION 60
50
40
30
20 Go Further
10 QUESTION MARK:
Not known at all in the market. Needs considerable work to develop value.
0
0 10 20 30 40 50
BRAND UNIQUENESS
- Base: All Respondents (N=998).
- US Brand Distinctive Asset Research.
12
