Page 13 - OneFord_Brand_Design_System

Gauging the Strength of the Ford
Brand’s Distinctive Brand Assets.
(US Example)

USE:
Can be used to replace the brand name in advertising.

Built_________Tough

Built_________Proud

INVEST:
Needs wider, more consistent use and linkage to brand name. Consistency through time.

50 60 70 80 90 100
BRAND UNIQUENESS

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