Page 9 - OneFord_Brand_Design_System

HCD process to date

Identify Themes Generate Ideas
and Insights and Prototypes

Identify Key Insights Global Poster
Brand Design Exploration
Creative Brief Identify and Ideate
Around Key Design
Themes

Explore Brand Identity
IMAGINE and Visual Language
Establish Look,
Tone and Feel of
Visual Language

Identify Themes Generate Ideas Finalize Core
and Insights and Prototypes Identity Elements
Launch Brand
Design Council
Frame the
Central Cross-Agency
Question Collaboration

Gather Research Test and Refine
BUILD
and Inspiration Concepts
LEARN

Gather Research Test and Refine
and Inspiration Concepts

Discovery Phase Launch In Progress:
Know Context Consumer Testing

Stakeholder Interviews and Optimization
Visual Audit In Progress:
Brand Guidelines
Brand Resource
Site Exploration Kick-Off September:
Brand Resource Site

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