Page 128 - 2021 Costello's Ace - Give No Ground - 2021 Strategic Planning
P. 128
2021 Promotions
Month Current Stores New Stores Additional Marketing Tactics
January 1 0 1 Ace Rewards Promotions
February 1 0 2 Local Lift - Google Ads
March 1 0 3 Mobile Circular
April 2 1 4 Soci Paid Advertising
May 2 2 5 Social Media Organic
June 2 2 6 Valassis O.T.T./Digital Display
July 1 1 7 On Hold Messaging
August 1 0 8 In-Store Signage & Display
September 1 1 9 Websites: Hardware and H&S
October 1 1 10 Direct Mail
November 2 2 11 Local Marketing Events
December 1 1 12 Madison East: P.R.
Total # of Circulars 16 11 13 Sponsorships
GIVE NO GROUND
