Page 154 - 2021 Costello's Ace - Give No Ground - 2021 Strategic Planning
P. 154

Added Revenue Channel - EAP














    Tactics:                                   Frequency:                   Date:


    Train with Dale Hardware                   1-week                       Nov 5- 9                                E-Commerce Alternate Program

                                                                                                            $3,500,000
    Allocate Warehouse Space                   Annually                     Q1 2021
                                                                                                            $3,000,000

    TBD                                        TBD                          TBD                             $2,500,000                                                         $3,000,000


    TBD                                        TBD                          TBD                             $2,000,000
                                                                                                            $1,500,000
    TBD                                        TBD                          TBD                             $1,000,000                                            $1,500,000
                                                                                                                                                    $1,000,000
                                                                                                              $500,000
                                                                                                                           $250,000     $500,000
                                                                                                                    $-
                                                                                                                             2021         2022         2023         2024         2025









                                                          250 – 75 – 25
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